What Information Do Buyers Look for When Purchasing A New Home?
Over the past 10 years, the way home buyers research their options have changed drastically. In the past, the first stage of the home buying process was to make your way down to your local real estate agent and tell them what you were looking for.
In 2021, there is less face-to-face communication between the buyers and the sellers. 90% of home buyers start searching for their new home via Google, they scroll through various websites searching for their dream home, select their favourites and without speaking to a salesperson, they make a booking online to view their options.
This digital focused change in the home buying process has made it extremely important for developers to make sure that they are delivering the right information online, so that when prospects are doing their online research, you are able to convince your prospects that your development is the right choice for them.
So what information do you need to provide to your prospective buyers?
Imagery is the most important aspect when it comes to advertising a home online. The more beautiful and spacious that the apartments appear online, the more leads that you will generate.
If you are selling off-plan, it is important to have realistic CGI’s (Computer generated images) that show off how the home will look once it is complete.
Floor Plans/Site Plans
It is very difficult to get an understanding of how a home is laid out through images alone. By having floor plans on your website, you can show the prospect the layout of the home.
When researching a new home prospects will want to know what amenities you have close to your development. This is as easy as embedding a Google map onto your website or if your budget allows, you can get a graphic designer to create a bespoke map that shows off the shops, pubs, restaurants, schools, transport links and other attractions in the catchment area.
Virtual Tours and 3D Walk-Throughs
By having a virtual tour on your website, it allows users to walk through their potential new home and see what it has to offer. This is an incredible marketing tool as it allows you to engage your prospects and make you stand out from your competitors.
The good news is that if you want to get a virtual tour done for your property, you do not need to splash out thousands of pounds. In fact, leaders in 360 virtual tours, Matterport, have released a free iPhone app that allows you to create a virtual tour of your apartment directly from your Apple Device. You can also use our Matterport Referral Code to benefit from the Pro2 Camera at a heavily discounted price if you want to invest in this equipment for your other projects/developments.
Location. Location. Location. When buying a new home, the location is probably one of the biggest factors when making the purchasing decision. Buyers need to be confident that they are making a good investment in an area that is suitable to their lifestyle and that the property will increase in value for when they are ready to sell. Because of this, it’s more valuable to focus on the area’s future potential than its current status.
Property Price Guide
The most important factor! The price of the property! Always include the price of the property on your website and in your marketing material. This will help buyers judge whether they can afford your property and even if their budget is a little bit less than the asking price, if it is their dream home then they will be willing to pay a little bit more.
By including all the above information about your development on your website, you will not only be able to give the prospect all the information that they need about your offering but you will also appear higher on Google, which will lead to more website traffic and leads! How very exciting!!
If you need someone to help you put together the above information for your development, get in touch with us. We are property marketing experts and this is what we love to do!
Or if you have any questions or would love to hear our opinion on a certain property digital marketing related topic, please feel free to ask away!